Every year, seven or more individuals ranging from the 20th-century hey-day of motorsport to the modern era, are inducted into the Motorsports Hall of Fame of America, an organization that celebrates and preserves the often legendary motorsports history across all racing disciplines, from aircraft, to motorcycles, powerboats, stock cars, and open-wheel Indycars. With each new induction, the MSHFA celebrates their "Heroes of Horsepower” inductees, and as well those through the ages, with a rejuvenated yearbook and gala event celebration, which takes place in part at the Motorsports Hall of Fame of America Museum in Daytona Beach, FL, on the grounds of Daytona International Speedway.

Since 2014, I’ve worked with MSHFA on their yearly induction ceremony, and recently as their official Art Director, as well am grateful to find a place where my passion for motorsport and design can meld together to become real through such a thrilling project.

We created a new look, feel and message for the brand—focusing on the artisanal mind for culinary adventures. We created "Spice Art,” using the product itself as the medium.

Much like Spice Islands, we refreshed the brand with a new look and language. We created a campaign featuring #protips and food challenges, translated through infographics to help people become the ultimate grill masters.

We created a blitz of seven :15 and :6 videos to launch the Alfa Romeo 4C in social media channels. Worked as storyboard artist, editor and writer.

Click on any of the preview images to jump to the video.

So, turns out M1 Concourse actually stole all of my development work and made the magazine themselves on the cheap, internally – all my designs, spacing, formatting were used, just refaced for deniability. I’m proud of the work /I did/, but It’s a bitter story now.

I mean, they even kept our chosen name for it. Ugh, shameless. Yay for being a freelancer… 

I worked on some key visuals and production elements for Harman’s latest high-quality headphones. 

We created full-page newspaper ads aimed at recent college graduates—adding an edgier facade for the turbocharged Abarth.

I was honored to work with Tim McGraw, Paul-freakin-McCartney (his first commercial EVAR) and Maroon 5 to reintroduce the world to JBL audio. 

Ram. Jeep. Chrysler. Alfa Rom-ayo*. We built digital banner experiences and more for the lot of them.

We completely redesigned NGK’s website to be more mobile-responsive and socially integrated for both consumers and technicians. 

Work from the archives, before I was a thoroughly initiated "professional."